TikTok is introducing a fresh option that enables them to reduce the volume of AI-made videos appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale rollout. This advancement aligns with a increase in AI-generated material, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed low-quality AI content, a phrase for substandard, factory-style content that is frequently absurd or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the option to increase or decrease of that, depending on their own choices,” said a company executive.
AI on the Platform
The service shared that there are presently 1.3bn videos on its app tagged as made with AI. Overall, in excess of 100 million media items are uploaded to the platform daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the amount of artificial media they see by opening the “manage topic” feature in the app and selecting “AI-generated content”. Further subjects that currently be modified under the setting include politics, style, cosmetics, and choreography.
Platform Guidelines
Its rules mandate content makers to identify lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be removed under its community policies.
Furthermore, the platform will from now on apply an AI-generated tag to content produced via its own AI tools, or identified by an cross-platform project for spotting artificial media. This measure is intended to stop users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2 million awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This program will support charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over plans to cut jobs for numerous content moderators in the United Kingdom. It is set to reduce a significant number of roles in its trust and safety team in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most distressing content before it has to be seen by humans. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
